
Our Approach
We offer flexible engagement models to meet your business exactly where you are.
Strategic Project Partnership
Perfect for new clients starting their marketing journey
Strategic projects with clear deliverables - market research, foundation strategy, go-to-market planning, campaign setup, and analytics. Each phase has defined scope, timeline, and results.
Ongoing Partnership
Perfect for established businesses with existing marketing foundations
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Why Choose Us?
🎯 SME-Focused Expertise
We understand the unique challenges of small businesses in Switzerland and tailor our strategies accordingly.
💰 Flexible Investment Options
Choose from project-based engagements or ongoing retainer relationships that fit your budget and growth stage.
📈 Measurable Results
Every campaign is designed with clear KPIs and ROI tracking, so you always know the impact of your marketing investment.
⚡ Fast Implementation
We move quickly from strategy to execution, helping you capitalize on market opportunities.
🤝 Partnership Approach
We work as an extension of your business, providing the marketing expertise you need without the full-time overhead.
Who We Help

Entertainment & Creative Industries
Concert venues, cultural organizations, production companies, art galleries, music studios - we help you build buzz, fill events, and create loyal fans who keep coming back.

Retail &
E-commerce
Boutiques, specialty shops, small online stores - we get your products seen by the right customers and turn browsers into buyers.

Service
Providers
Language schools, private tutors, consulting firms, coaching practices - we help you attract more students and clients who need exactly what you offer.

Hospitality & Food Service
Boutique hotels, restaurants, cafés - we bring more guests through your doors while you focus on creating amazing experiences.
Who We Are
Makarova MKT is a 360° digital marketing and strategic partner, empowering small and medium-sized businesses across Switzerland. We specialize in working with micro and small companies (1-50 employees) that need professional marketing expertise without the overhead of building an in-house team.
We understand that as a founder or business owner, you're juggling multiple priorities. That's where we come in – as your external marketing department, providing structure, professionalism, and ROI-focused campaigns that drive real results.

Explore Our Solutions
Strategy & Research
We figure out who your customers are and how to reach them.
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Copetitor analysis and audience research
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Market segmentation and positioning
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Value proposition development
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Go-to-Market (GTM) strategy creation
Brand & Messaging
We help you stand out and connect with the right customers.
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Brand messaging and guidelines
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Customer journey mapping
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Pricing strategy optimization
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Customer experience enhancement
Digital Marketing & Content
We get you found online above your competitors.
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Digital campaign setup and management
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Social media strategy (Instagram, TikTok, LinkedIn)
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Local SEO optimization
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Influencer partnerships and collaboration strategies
Analytics & Tracking
We show you exactly what's working and what's not.
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Analytics implementation (Google Analytics 4, Google Tag Manager)
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KPI dashboards and performance tracking
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ROI measurement and reporting
Growth & Automation
We help you get more customers without working harder.
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Email and SMS automation
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Loyalty and referral programs
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Funnel optimization and A/B testing
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Monthly performance reports and strategic recommendations
Extra Support
Everything else you need to make your marketing work.
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Content creation (copywriting, graphics, video)
Partnership development
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Staff training and marketing workshops
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Custom marketing solutions tailored to your industry
Our Clients
We believe every client is a valuable, long-term partner.
Ready to Transform Your Business?
Get your free strategy consultation and discover how Swiss Small Businesses are driving real growth with our proven approach.